About Us

Smart nutrition for every home.

The vessel preserves what it holds, bringing the home together around it. This is EEINA — digital, and data-driven.

Our Mission & Vision

Our Mission

To make every plate calculated, understood, and loved.

We convert complex nutritional guidelines into clear plans. Every recipe on our platform has a Glycemic Index (GI) based on WHO and the International Tables of GI 2008. No guesswork. No approximations. No "almost healthy".

Our Vision

One million Arabic families eating with confidence by 2030.

We aspire to be with every Arab family choosing their food with confidence, aligned with the Quality of Life Program under Saudi Vision 2030.

The Roots

Born in Mecca. Serving the Arab family.

EEINA was founded in Mecca by Ibrahim Kharmi, a Saudi entrepreneur who believes that good food is not a luxury, nor is it exclusive to those who read English.

We built our content in Arabic from day one, not translated. We relied on trusted global scientific references (WHO, USDA, IT GI 2008), while tailoring to Saudi tastes and regional ingredients.

Four Pillars

Four pillars. No more.

Calculated Saudi Recipes

Kabsa, Mufattah, Lentil Soup, and more. Every recipe comes with GI + calories + protein. Reviewed by a registered Saudi clinical dietitian.

Family Plans, Not Solo

One kitchen, five different plates. The mother cooks once, and everyone eats what fits their specific health needs.

Monthly Doctor Reports

A ready PDF designed for your doctor visits. It aggregates what you ate and how it reflected on your metabolic targets.

2-Hour WhatsApp Support

No support tickets. No waiting. Send your question on WhatsApp, and a real human answers within 2 working hours.

By the Numbers

Four numbers summarizing EEINA

12,000+
Recipes in library
100%
Reviewed by dietitians
Mecca
Headquarters
PDPL
Hosted in Riyadh

Scientific Review

Reviewed by
Dr. Muna Al-Harbi
Clinical Dietitian, registered with the Saudi Commission for Health Specialties (SFDA-licensed)

Your first plan in 90 seconds.

No credit card. No obligation. Reviewed by Dr. Muna Al-Harbi.

EEINA is an educational tool, not a substitute for medical consultation.